本文摘要：While it is not quite a curate’s egg, Apple’s mid-range iPhone 5c is a well-balanced evolution of the iPhone 5 that makes some safe choices without endangering the brand. There are some small improvements over last year’s iPhone 5 hardware, notably the update to iOS7. Apple has bundled even more first-party software to make the handset feature-rich out of the box. This is all wrapped up in the new colorful shells that make the iPhone 5c stand out in a retail sea of charcoal and white smartphones虽然iPhone 5c称得上不好不坏，但苹果（Apple）这款中档手机在iPhone 5的基础上顾及了各方面而加以发展，作出了一些稳健的自由选择，没严重威胁公司品牌。

While it is not quite a curate’s egg, Apple’s mid-range iPhone 5c is a well-balanced evolution of the iPhone 5 that makes some safe choices without endangering the brand. There are some small improvements over last year’s iPhone 5 hardware, notably the update to iOS7. Apple has bundled even more first-party software to make the handset feature-rich out of the box. This is all wrapped up in the new colorful shells that make the iPhone 5c stand out in a retail sea of charcoal and white smartphones虽然iPhone 5c称得上不好不坏，但苹果（Apple）这款中档手机在iPhone 5的基础上顾及了各方面而加以发展，作出了一些稳健的自由选择，没严重威胁公司品牌。相比于去年的iPhone 5，这款手机有一些小小的改良，特别是在是系统升级到了iOS 7。

苹果为iPhone 5c绑了更加多的自家应用于，使它在拆下纸盒用于时即不具备非常丰富的功能。这款手机都包覆在五颜六色的新彩壳当中，在由黑与白包含的智能手机海洋中，这些彩壳让iPhone 5c独树一帜。

In previous years, Apple would have simply dropped the price of last year’s model to take the ‘silver’ spot on the iPhone podium. At their September 2013 event they revealed another approach. The iPhone 5c would take the place of the iPhone 5, while the iPhone 5s ( reviewed previously here on Forbes) would become the flagship phone.在过去几年里，苹果不会下调上一年机型的价格，让新的iPhone沦为旗舰机型。在2013年9月举办的发布会上，他们展出了另一种方法。

iPhone 5c将代替iPhone 5的方位，而iPhone 5s则将沦为旗舰机型。Replacing the iPhone 5 has coloured the online viewpoint of the iPhone 5c, making it a cheaper iPhone 5 with the plastic case replacing the metal covering of the earlier models, while retaining the majority of the internals. In fact the iPhone 5c has several advantages over the 2012 flagship in hardware and software. Because the iPhone 5c can be marketed as a new smartphone, it’s a far more attractive handset to retail stores and consumers than a twelve month old iPhone 5.代替iPhone 5这件事让网络上对iPhone 5c的观点显得多样一起，它沦为配有塑料外壳的廉价版iPhone 5，先前机型中的金属外壳不知了，但内部的大部分构件被保有下来。事实上，相对于2012年的旗舰机型来说，iPhone 5c在硬件和软件上均有多项提高。由于iPhone 5c可以作为一款新的智能手机展开营销推展，相比于上市销售有数12个月的iPhone 5，它对零售商店和消费者来说更加有吸引力。

But we’re here to look at the handset as a whole, not the marketing exercises behind it. Putting aside the casing for the moment, those hardware changes start with the FaceTime camera on the front of the handset. The pixel count has increased to 1.2 megapixels, and there are improvements to the backside illuminated sensor. These result in a clearer picture for voice calls. Battery life has been improved through a mix of software improvements and a slightly larger battery. There are the improved LTE frequencies that allow an iPhone 5c to work in more countries on 4G. That’s great for the frequent traveller who is looking to roam, but I get the feeling that’s not the target market for this handset . What it does offer is another saving for Apple, this time in distribution and management as more worldwide support means less SKUs to manage.不过，我们在这里就是指整体上辩论iPhone 5c，而不是只辩论其背后的营销策略。不得已充满著外壳不讲，iPhone 5c硬件的改良首先从手机正面的FaceTime摄像头开始，其像素数早已提高至120万，而且手机的背照式感光组件也获得了改良。这在展开语音通话时会让图片表明更加明晰。

通过一系列的软件改良以及装备尺寸略为大一点的电池，iPhone 5c的电池续航时间以求缩短。LTE频率的改良则让iPhone 5c需要在更好国家的4G网络中用于，这对常常公干旅行必须手机漫游的人来说十分棒，但我感觉商务人士并非这款手机的目标市场。它为苹果获取的是另一种益处，即分销和管理更为精彩，因为反对更加多国家的网络意味著该公司必须管理的库存单位变低了。

Finally you have the big selling point of the iPhone 5c, the colorful polycarbonate plastic casing. Replacing the metal casing that the iPhone 5 had and that the iPhone 5s retains, Apple has reduced the bill of materials cost in making the handset, which makes the traditional discount of $100 between the flagship and the second place model economical. Apple’s strategy continues to focus on high margins and desirable handsets, and the 5c allows them to continue the traditional pricing structure without having to compromise the margin a cheaper aluminium smartphone would offer.最后，我们再一要谈及iPhone 5c的仅次于卖点——多彩的聚碳酸脂塑料外壳了。通过更换丢弃iPhone 5以及iPhone 5s所用于的金属外壳，苹果增加了生产iPhone 5c的物料成本，这让旗舰机型和第二位机型之间100美元的传统差价变得十分经济实惠。苹果的战略之后专心于低利润率和大家都渴求享有的手机上，iPhone 5c让该公司需要继续执行传统的定价结构，而不用壮烈牺牲一款较廉价铝制智能手机所能获取的利润率。

It also allows Apple to bring some rather bright colours into the iPhone range, reaching out to the fashionable market with the handset available in white, red, yellow, blue, and green. iOS7 also provides a dynamic wallpaper for each color to theme the software environment to the case. Apple’s range of colors matches that of the iPod range and while it is a novelty on the iPhone, it simply brings them up to date with other manufactures, notably Nokia.它某种程度还让苹果把一些十分暗淡的色彩带回iPhone系列产品中来，以白色、红色、黄色、蓝色以及绿色的有所不同色彩打进时尚的市场。iOS 7还针对每一种颜色获取了动态壁纸，以让软件运营环境跟手机外壳给定。苹果获取的颜色自由选择跟iPod系列产品是一样的，尽管这在iPhone上是件新鲜事，但只不过也只是跟上了其他手机制造商的步伐，特别是在是诺基亚（Nokia）。

What the polycarbonate does do is add slightly to the dimensions of the 5c over the 5s. The colorful model is roughly one millimetre larger in each direction. In a side to side comparison you can appreciate this difference, but in day-to-day use when you just have a 5c it’s not going to make a difference. The weight has also went up, the 5c has found another 20g over the 5s and the iPhone 5. I suspect this is a mix of larger battery and the plastic requiring more volume and mass to have enough strength and rigidity, although this is aided by an internal steel frame.聚碳酸酯外壳让iPhone 5c要比5s略为薄一点，前者在各个方向上都要比后者大上1毫米左右。把这两款手机两边放到一起较为，你就能显现出这种区别，不过当你只有一台5c时，这在日常用于中会有什么影响。重量某种程度减少了，5c的重量比5s和iPhone 5要多20克。我猜测这是因为5c装备了更大的电池，而且塑料也必须更好的体积和质量来获取充足的强度和刚性——虽然有内置的钢架展开承托。

The iPhone 5c has a glossy and tactile feel to it, although I found there was enough friction between my hand and the case to keep the 5c feeling secure in my hand. This is helped by the smaller size of the 5c compared to devices like the Samsung Galaxy S4. It’s easier to grip around the sides of Apple’s smartphone, there’s less strain on the hand and arm with the lower weight of the device, and while the splashes of color might not be suitable for the boardroom, I had no qualms about bringing out the green review unit in social circumstances.iPhone 5c享有平滑的触感，不过我找到挥跟外壳之间不存在充足的摩擦力，让我需要牢牢地把它握住在手中。相比于三星（Samsung）Galaxy S4那样的手机，5c的较小尺寸也有助这一点。你很更容易从两侧握苹果的智能手机，由于重量较重，你的手和手臂也会忍受过于大的跑步。

尽管缤纷的色彩不适合于在会议室经常出现，但我会毫不迟疑地把一款绿色5c带回社交场合。The idea of the iPhone 5c being a personal and leisure smartphone is enhanced with the retail packaging. Shipping in a rounded box, the iPhone 5c looks more like an iPod Touch or iPod Nano than the more business-like iPhone 5s. Along with the smartphone, Apple has packaged a set of Apple EarPods, the lightning to USB cable, and an AC charger. All very consumer friendly and it sets the expectations of the device nicely.iPhone 5c是一款个性化和休闲娱乐的智能手机，这个信息由其零售纸盒加以增强。5c的纸盒是一个圆形的盒子，这让它看上去像iPod Touch或iPod Nano，而不是极具商务色彩的iPhone 5s。包装盒里除了手机，还有一组苹果EarPods耳机、雷电模块数据线以及交流充电器。

这一切都对消费者十分友好关系，并让人对iPhone 5c产生很好的预期。

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